Terraflock

TERRAFLOCK

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QUALITY OVER NOISE

Social, re-designed for Well-Being & Trust.

A calm, community-first platform that elevates meaningful posts and reduces spam and abuse—powered by AI-driven safety to help people learn, connect, and grow.

Calm by designCreator-firstTruth-forward AI
FutureOf social
HumanConnection
AICompanion
Terraflock early product preview
High-tech Terraflock preview
THE FUTURE IS HERE

Social media that actually
makes you better

While others optimize for addiction, we optimize for growth. A platform where quality content rises, creators thrive, and users leave feeling inspired, not drained.

AI

Quality-First AI

Advanced algorithms that understand intent

Voice AI Companion

Expressive AI that understands emotion

Creator Economy

Fair monetization for quality content

Why Terraflock is Different

AI That Understands Intent

Our algorithms don't just track clicks—they understand context, completion, and genuine engagement to surface content that actually matters.

Creator Economy 2.0

Direct monetization tools, fair revenue sharing, and portfolio features that let creators build sustainable businesses, not just viral moments.

Well-being by Design

Session breaks, calm interfaces, and features designed to enhance mental health rather than exploit psychological vulnerabilities.

The Terraflock Difference

Content Quality Focus
Creator Monetization
User Well-being
Voice AI Integration
ENTROPIS AI — PREVIEW

Introducing Entropis, your Advisor

A concept of AI that stands for quality, safety, and wellbeing. It suppresses low-signal noise and raises original craft — while adapting to each person's intent, energy, and goals. Thoughtful by default, transparent by design.

  • Multi-modal analysis (text + visuals)
  • Safety gate with explainable thresholds
  • Quality scoring: aesthetic • substance • originality
  • Personalized ranking with diversity & wellbeing
Open AI Chat DashboardPrivate investor preview — phased roadmap

HOW BRIGHT IS THE FUTURE?

A thesis backed by product and governance.

Demand for healthier, higher-signal communities is rising. Users, creators, small businesses, and even regulators are tired of extractive engagement loops. If a network consistently helps people feel and become better after using it, it earns durable trust. Terraflock leans into that thesis with product, metrics, and governance aligned to real wellbeing.

Pre-launch forecastStage: Pre-alpha (development)Cohort: Internal dogfood + invited creatorsWindow: rolling 14dn (TBD)Build: Dev channelForecast model (assumptions)
ForecastLive
Real data coming soon — charts are intentionally blank until the telemetry is connected.

Why now

  • Multimodal AI is mature — proactive safety & creator guidance without heavy human labor.
  • Cultural fatigue with outrage feeds — opening for calm & usefulness.
  • Small businesses & niche creators — need reliable discovery beyond pay-to-play.
  • Clear governance & metrics — aligned to wellbeing, not raw engagement.
PWNS (post-session well-being)
+18 pts (Simulated)

Net positive mood after sessions

Doomscroll ratio
−42% (Simulated)

Sessions ≥6 min with no meaningful action

Meaningful actions / session
+32% (Simulated)

Saves, long comments, DM shares

Harm intercept (audit set) (Simulated)
Precision93%
Recall81%
Time-to-first-discovery (Simulated)
p5018 min
p9055 min
Creator click-outs / 1k impressions (Simulated)
24

Higher is better

Governance: transparent rules, community councils, and reputation-weighted signals. Optimized for real wellbeing.

What sets Terraflock apart

Evidence that our feed, guidance, and safety stack create better outcomes for people, creators, and brands.

Summary — Feed Quality

S/N valuable rate +24 pts vs avg benchmark

14-day window • Pilot IN + US

Dataset
ForecastLive
Current dataset: Forecast

Signal-to-Noise Advantage (S/N)

More time on useful posts; less junk competing for attention.

Terraflock62% valuable
Valuable vs Low-value
Benchmark A41% valuable
Valuable vs Low-value
Benchmark B36% valuable
Valuable vs Low-value
+Δ vs avg benchmark: 24%

Kinder Replies

Discussion quality, not shouting matches.

Terraflock
RRR74%
HRR6%
Benchmark A
RRR51%
HRR14%
Benchmark B
RRR47%
HRR17%
RRR/HRR ratio: 12.3×

Diverse Virality (fair reach)

Breakout isn’t reserved for one content mold.

Gini (lower is fairer)
Terraflock72%
Benchmark A53%
Computed as 1 − Gini
Tech18%
Edu21%
Wellness17%
Indie16%
Art15%
Other13%
Community Signalssaves • completion • repliesCreator Guidanceclarity • civility • usefulnessQuality-first Rankersignals > raw clicksSafer Conversationsrespectful replies • fair reach
Window: last 14 daysCohorts: Pilot IN + USApp v0.11Calm Rank v0.3Safety v0.2Audit set ≥5,000Sample / Simulated

Invest in the calm future of social.

We're raising a pre-seed to bring Terraflock to millions of creators. Request the full deck and a product walkthrough.

APPENDIX

Metrics & Methodology

Simulated

Predictive modeling and forecast data based on industry research and prototype testing. Values are projected estimates, not actual performance metrics.

Window: last 14 daysn=1,247 sessionsRegions: Simulated IN + USApp v0.11Calm Rank v0.3Safety v0.2Predictive model (projections)

Metric definitions & formulas

MetricDefinition / FormulaUnitEvents / SourceWindow
PWNS (post-session well-being)Planned: (% sessions rating > 0) − (% sessions rating < 0); 5-point Likert prompt shown randomly to 1/5 sessions.points (projected)wellbeing_prompt_shown, wellbeing_response (planned)14d rolling (planned)
Doomscroll ratioPlanned: Sessions with contiguous scroll ≥ 6 min AND 0 meaningful actions; ÷ total sessions.% of sessions (projected)session_start, session_end, meaningful_action (planned)14d rolling (planned)
Meaningful actions / sessionPlanned: (saves + long comments + DM shares + follows) per session; likes excluded.avg count (projected)meaningful_action (planned)14d rolling (planned)
Harm intercept ratePlanned: Items blocked/down-ranked pre-impression ÷ total harmful items (on audit set).% (projected)safety_event (audit), labeled set (planned)projected weekly audit
Time-to-first-discoveryPlanned: Median minutes: first post → first non-friend impression/save/follow.min (p50/p90) (projected)post_create, impression, save, follow (planned)14d rolling (planned)
Creator click-outs / 1kPlanned: External clicks (shop/newsletter/site) per 1,000 impressions.clicks / 1k imp. (projected)creator_clickout, impression (planned)14d rolling (planned)

Planned analytics events to instrument

  • session_start { user_id, ts, client, region }
  • session_end { user_id, ts, duration_ms }
  • post_view { post_id, dwell_ms, completed }
  • meaningful_action { type: save|comment_long|share_dm|follow, post_id }
  • wellbeing_prompt_shown { session_id }
  • wellbeing_response { session_id, rating: -2..+2 }
  • feed_rank_version { session_id, version }
  • safety_event { content_id, model_version, decision, label? }
  • report_submit / report_resolve { content_id, ts, outcome }
  • creator_clickout { post_id, target }
  • invite_sent / invite_accepted { channel }

Planned safety audit protocol

  • Planned held-out labeled set (≥5k items) across toxicity, hate, adult, scam categories.
  • Two-pass labeling system with senior reviewer adjudication for disagreements.
  • Metrics will be reported at selected thresholds: Precision, Recall, F1.
  • Appeal process with overturn rate and time-to-resolution transparency.

Planned model architecture

Safety v0.2 (Planned)

Planned inputs: text, image signals, account features. Expected limitations: sarcasm, code-switching. Bias mitigation: language/region stratification.

Calm Rank v0.3 (Planned)

Designed to optimize for meaningful actions + well-being metrics; penalize outrage content. A/B testing via interleaving planned.

Current status & development roadmap

  • Platform in development phase; metrics are predictive models based on industry research.
  • Well-being measurements will be validated through user testing and behavioral studies.
  • Creator monetization features planned for post-launch implementation.
  • Launch timeline: Beta testing Q2 2025, full release Q3 2025.